17march Prop Workshop at 60Million Postcards

hello all

I’m Fred, one of the artist in OutsideIN Collective and this is the first entry of weekly updates on the developement of Project ‘Shop’.

So this week has been very busy and full of ups and downs, just like most week since we began working on this project full-time in January. Its been a week of designing, printing and rain… with some disappointment!

Making ‘Shop’ Happen!

Martin has been hard at work on the phone and email each day contacting various landlords and local officials continuing our ongoing fight to get hold of an empty shop unit, so we can actually do the event in may! It is as ever an up hill struggle… even though there are many empty units around…  we have council support…  everyone is very positive about the idea…  and even with the offer of money and advertising many leads have gone dead… some just couldn’t commit till April and this is too long for us, because we need to have the space so we know what cardboard shelves to make and more importantly to get posters and flyers made to get people to experience ‘Shop’.  It is hard to not let it bring us down… we do what is suggested to us but with each success like getting £250 from the radio there seem to come another closed-door or hurdle.

But we continue to spin many plates of this project in hope. At the moment there are 2 possible shop locations left in Bournemouth and the chance we could do it in Poole, but this week we will push to get a space or start on top-secret plan B. (whatever that will be)

Designing: Many designs are flowing from the groups… ‘Ultra upgrade’ ‘legit-chew’ ‘Placebo’ and many more, and they are all really good and will make engaging talking points… different subjects and themes… but all beautifully design subversion of products with a juicy layer of cultural referencing and humour!

I am really excited to see how people respond to them and what conversation comes, this is my greatest interest and its this that keeps me going!

Printing: As easter break is approaching and we won’t be able to use the studio for a few weeks, so we set the target of printing 250 products this and next week to bring the total number of products for the ‘Shop’ to approximately 1300… that’s quite a big challenge… this week we only managed 100+ products as we wanted to make sure the new designs were as good as they could be and had problem getting silk screen exposed

but NEXT WEEK we will PRINT LIKE MAD to get 300 products printed!


We have been working on product Ad storyboards, talking the film students who are helping us and set the shoot date for next friday… just need to find the actors and get the props made!

We had another fun workshop at Stitch at 60 Million Postcards, its was a good night with great music and lots of cakes… to many cakes and some strange cardboard dressed men!

Ellie continued Fund raising by selling the wonderful Mooshie Taboo T-shirts and bags at STITCH and Cowabunga at The Winchester, we still have many more beautiful designs for you to buy!

Fun at prop workshop!

Thats it for now, check back soon as we will be uploading the BBC radio Solent interview that we bumble our way through. Plus we are currently setting up an OutsideIN youtube channel to get up all funny videos from the Project ‘Shop’ so far and playlists of the research we’ve been laughing at!


Get involved or find out more: email projectshop@outsideincollective.com

Anything can be art and anyone can be an artist but not everything is art and not everyone is an artist.

Why is this?

because art is not the production of an object, or the enactment of a performance or the creation of an experience within any designated space; These elements can and almost always are part that which makes up our understanding of art and art works but art is the intangible. Art is the social construct, the conceptual understanding of the role and the function of art itself.

Art is a personal and public dialogue that leads to critical debate, which is again both personal and public.

This dialogue is the relationship between the content in its context with anyone (the Viewer/Participant/Artist). The critical debate is the discussion that is either personal, an internal contemplative relationship with the personal perception of the experience or public conversations and communications provoked by the content in context.

If this is so what makes some one an artist?

and how did art come to be? not artworks but art?

what do you guys think of this?


Hey all!

I’m just starting research for my essay finally managed to get out of bed and read something!

I’m reading the essay A Genealogy of Participatory Art by Boris Groys, it’s pretty interesting stuff and its lead me back to thinking about what we are doing, or trying to do, us as a group and more specifically with Project ‘Shop’.

Maybe some of us know the answers already, maybe some of us are defining them through our essay writing but if not after this stress is over with

we need to find our group and/or individual positions on what we are doing, the different aspects of the project and the art we are making.

Whatever political and ideological statements we are making, we need to be aware, refine and define our understandings of it otherwise were not learning and we would just be having some fun… and I think we are definitely working too hard and definitely not having enough fun for this just to be frivolous play!

so after essay deadline I think each of us should read a piece of critical text relating to the content of this project… economy, consumerism, high-street culture, selling of ideas, buying the perfect life… and to continue reading context related texts about use of slack space, art and commodity and participation and collective and collaborative working.

Then through this blog we can consolidate all our research and thoughts and each one of us can become very well-informed individuals indeed.

what do you guys think?


Today I had a really useful talk with print technician Jess about how to fabricate the fake money for Shop. I showed her the stuff I’ve been working on and we talked about engraving, intaglio, lithographs, etc.

I’ve been working on the money thing like it’s a personal side project; it’s been great for developing my skill in Illustrator and design. Although having said that, I think it’s quite an integral part of the whole Shop experience and I would like some input from everyone else.

The First note I made for the project I made mostly as a joke because it was a straight up copy of a £10 banknote with Martin’s face instead of the Queen.

After I showed it to Martin; we started working on making it something a lot less like an actual banknote and introducing elements which related to the idea of shop. Although a lot of it is based on in-jokes.
I have fully redone this note a few times now but I’ve constantly been making lots of small changes especially as I’ve gotten better at using Illustrator and I look back at things that could be improved.

The Money we used for mini-shop was this old design printed on normal paper using an Inkjet Printer and while it worked okay for mini-Shop; a couple of people commented on how it either didn’t go with the aesthetic of Shop; either because it wasn’t hand made or because it wasn’t cardboard. Quite a few people also gave the money back. I think one problem is that it simply lacked any intrinsic value; which is the whole point of money.
Although Banknotes are technically Fiat money having themselves no intrinsic value, they are backed up by the intrinsic money of the bank which makes them and are therefor treated as if they are intrinsic money. It’s for that reason I decided it would work better if our fake money felt like it had some intrinsic worth, by printing the money on rag paper to give it that money feel and by printing them myself using etching or whatever technique achieved the best results but wasn’t too time consuming.
So I started doing research into how money is actually made but the best information I could find was from guides about counterfeiting.

How Counterfeiting Works

. . . however, there is quite a good website for the U.S. Bureau of Engraving and Printing which has some interesting information. I like the the fact that the original plates for money are all hand engraved.

One thing about the designs I’d done which I didn’t like is that they don’t have that engraved look. That’s why I’ve began drawing the notes again from scratch; using the same etched style found on banknotes but still doing it on illustrator.

I was showing this to Jess earlier and one problem that came up was that I might not be able to print with this level of detail but aside from that it was quite good. Jess suggested I use lithograph printing. So that’s the plan for now. I’ll either find a printer which can print this level of detail onto acetate or change the design but either way, lithographs is the way to go.

Here’s Darth Vader :D

I’m just adding a link to this guys portfolio because he’s made some really cool things out of cardboard.

He says he made them as a response to our consumer relationship with technology and obsolescence.

Kyle Bean

I found this archive of patents Americans have taken out on their obviously ingenious inventions, like this; the Bunny Syringe. Because nothing says child friendly like a small bunny with a massive needle running through it.


Plan 59 has to be my favorite web resource of Rockwellesque 5os Americana advertising.

I don’t think we ever made a conscious choice to use this sort of aesthetic but I think it works because it makes the what is often quite dark humor; lighthearted somehow.



I came across this fantastic advert while searching for reference images to create Hoofies.

In addition to providing a good reference for Hoofies it’s also a great example of using shock tactics in advertising in order to grab peoples intention.
Really shocking adverts are often created for the web; adverts which are too sick for tv are made with the intention of them going viral. Some adverting companies make these virals and purposefully try to hide the fact that it is actually an advert. For example there was a phone which had a cool sort of flip feature; a viral was made seemingly by an individual who had bought the phone and had filmed himself doing funny creative things with the phone. It was supposedly just a cool viral made by one guy but it was actually a clever piece of marketing by a huge phone company.


this section is for all strange… wierd and wonderful findings related to marketing … crazy products… anything highlighting how screwed up our society maybe… you know the stuff

in this section if you don’t want to give a analytical review thats fine… just a quick description… few words… and then we can add our comments….

this part is more like the scrap-book than the sketch/note pad!

bring it on!


Hello guys last night I was on NESTA website and found some interesting things..


NESTA stands for National Endowment for Science Technology and the Arts. It is basically a huge investment body with something like 300 million pounds to spend on clever and innovative businesses, research and programs. So they do and are involved with a lot of things… I noticed there are quite a few interesting reports that would a great source of knowledge but probably for when we have more time for less directed learning.

‘The creative industries are critical to this country’s cultural and economic success, contributing more than £50 billion to the economy every year.’ ‘They also generate important ’spillover’ benefits for other sectors that work with them to create innovative products and services’

I LIKED THIS, often I get the impression people consider creative industries as outside the real important world.

I watch an interesting panel led discussion on emerging social media and how it affects the way we are living today and the future we are making. I found it very of the moment, mostly because of the way I have begun to use things they discussed like Twitter and how I am now building a new online identity for myself due to this project.

Talk Talk Talk

These were the panel …’Stephen Fry, actor, journalist and celebrity ‘Tweeter’ and self-confessed technophile; Biz Stone, Founder and Chief Executive of Twitter; and Reid Hoffman, Founder and Chief Executive of LinkedIn dis

cussed the future impact of social media.’

and its available here


It is a 70+ minute film so I will briefly summarise key points of interest/ramblings/notes… mostly

relates to Twitter… and online softwares and the future.

  • Humans are emotional creatures and want to connect and to communicate with our such creatures
  • Things like Twitter are a literary medium and in writing we are free. As Stephen Fry explained, even shy or otherwise unconfident people will find words to express their thoughts given the freedom no immediate responses and space to edit and rethink their output – and this is so true, I am a much more able to communicate with people I have never spoken to or that are important officials in a written email than a phone or face to face conversation, it’s all about having the freedom of time and ability edit.
  • every person has the ability to communicate- power to the people- emotional investment
  • Social Web More informed> More engaged> More empathetic > We become global citizens that care and do good. This makes good sense the more linked we are to each other the more we consider each other and how we effect the world around us and even those who aren’t in the same continent.
  • The imergance of new tribes and communities in a digital world. We find our people… wherever they are but we also see those that see the world differently to us!
  • OPEN USAGE… letting things grow… service providers following the users and not other way around… very different business model… and future becomes unknown.
  • having another identity or identities … or re-identitys. how we make and live new lives online… it’s not about a fake us but perhaps a different us to other parts of life.
  • organic- social alchemy
  • is social network online a falsity… does it actually bring people together? – examples of people using these medias to create real world meetings… flash mobs… parties… protests and other geopolitical events, grass routes political movements- using digital meetings to create actually meetings to change the real world around us!
  • Information shared in real-time!
  • Giving meaning in life- connection to people!
  • open exchange- whether good or bad it’s out in the open for us to see.
  • Tweet mobs? with limited characters peoples views can become polarised… can inflame the populous!
  • can get Wisdom of Crowds or Madness of the Masses- this I liked a lot… it says much about us a group, the human group. Need to balance the individual and the group!
  • A world view created by lots of personal world views.
  • self-regulating… people can move on to other networks it one does something they don’t like.
  • concern for danger of creating social bubbles … I don’t see this a great threat…
  • 1/4 tweets have links to stories or news- this is the content.
  • collective intelligence- News breaking very quickly… everyone becomes a reporter… a witness
  • starts with apps-SIMPLICITY >>>> results with amazing COMPLEXITY – like a Flock of birds- thousands of inputs and communication resulting beautifully complex group movements
  • Unstructured sociability- can it be dangerous for children?

and lastly from my exploration of NESTA I found this amazing project… I believe this is the future of education.


‘Free Radicals is testing an interdisciplinary approach to innovation in the universities sector. It focuses on developing innovations for social impact, with the aim of embedding social responsibility into the activities of  higher education institutions’