I think the idea of this video is to cover as many bases as possible, as many different potential markets are ’sold’ to with the use of language and imagery.

I can imagine our shop TV adverts being presented in a similar way, i mean we could have alot of shops content as viral like ad’s. I think the sort of culture were creating (which is obviously based and referencing our experience of consumer culture) has the potential to last much much longer than the event will. maybe in an odd way it will become like the

I found these bits of info on groups concerned with consuming through the term ‘Anti-advertising’

i was searching for this term as I thought it was the phrase used to describe a trend in advertising in about the late 1990’s early 2000’s in which adverts had a tendency to portray some kind of negative element, almost ironic or sarcastic. A good example is the Dr Pepper ad  [youtube=http://www.youtube.com/watch?v=2AhO1qFmcAs&feature=PlayList&p=1EA82BFC66C18428&index=9]  ‘whats the worst that could happen?’ campaign. This advert seems to some what subvert traditional advertising. i wish i could find the correct term, maybe one of you guys know.

Anyway heres quote on those groups

“Consumer protection associations, environment protection groups, globalization opponents, consumption critics, sociologists, media critics, scientists and many others deal with the negative aspects of advertising. “Antipub” in France, “subvertising”, culture jamming and adbusting have become established terms in the anti-advertising community….These groups criticize the complete occupation of public spaces, surfaces, the airwaves, the media, schools etc. and the constant exposure of almost all senses to advertising messages, the invasion of privacy, and that only few consumers are aware that they themselves are bearing the costs for this to the very last penny.

Some of these groups, such as the ‘The Billboard Liberation Front Creative Group’ in San Francisco or Adbusters in Vancouver, Canada, have manifestos.[87] Grassroots organizations campaign against advertising or certain aspects of it in various forms and strategies and quite often have different roots.” ( i feel we may fit into this catorgry better)

“Adbusters, for example contests and challenges the intended meanings of advertising by subverting them and creating unintended meanings instead…. The ‘Anti Advertising Agency’ works with parody and humour to raise awareness about advertising.[91]“

the next quote from the same source talks about media education:

Media literacy organisations aim at training people, especially children in the workings of the media and advertising in their programmes. In the U. S., for example, the ‘Media Education Foundation’ produces and distributes documentary films and other educational resources.[93] ‘The Canadian ‘Media Awareness Network/Réseau éducation médias’ offers one of the world’s most comprehensive collections of media education and Internet literacy resources. Its member organizations represent the public, non-profit but also private sectors. Although it stresses its independence it accepts financial support from Bell Canada, CTVGlobeMedia, CanWest, TELUS and S-VOX.[95]“

I find this stuff fascinating.

  1. The idea of media education is something i realized I’m quite interested in, infact i’d go as far to say that i think it’s becoming increasingly essential for new generations to learn the language of media, particularly as the word is becoming mindbogglingly media saturated. and
  2. The fact that one of the best resources of media education accepts finance from media organisations, i mean it feels like a double bluff to me, who’s opinions are they representing here?…scary


I’m going to do some more research into these organizations, I think it’s important that we keep project ‘Shop’ in mind here, I think Shop should be like a critique of consumerism and it’s language. Not Pro, Not Anti but critical and a bit satirical. what do you guys think?

One Response to “Research for Shop adverts”

  1. fred says:

    I too find myself becoming interested and maybe quite concerned about future children as I read more and more about our evolving instant, less structured and connect society with its strong connection to marketing. Every media becomes a tool to sell but we can’t get to worried about it! The good comes with the bad like Facebook – great service that connects and makes communities but has those stupid Ads.

    I think about my baby sister, she is going to grow up it a far less structured or maybe just far more digitally connected way than our generation. My life feels very lead by ideas of media created desire and need so what will hers be like.
    It is always going to be about education because people and business like and need money and selling is how you make that happen.

    It just the strange world we find ourselves where ‘The need’ is made by ‘The provider’ and providers are created because of the inflated sense of need and desire for choice. The way I have come to understand it is that the number of providers have grown and grown (till very recently) because of this strange species that has evolved known as the consumer- and I’m one of them but I would like to know what it was to be human!

    The paradox I find is that we are now trying to sell our event and ourselves as Artist and to make something happen using the same tools I guess… but maybe as with everything its about what your selling, how your going about it and what your intentions are. Plus I think there is a genuine need to begin with before we set out to make this but whose and what need is another question for another midnight rant.

    martin don’t forget to reference the source you are quoting.

    interesting research tho!