Project ‘Shop’ was about turning the idea of ‘Shop’ into reality.

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This was our ambition, this was our idea for ‘Shop’…

‘Shop’ will be a unique and totally immersive art event. We are taking over a local disused shop and creating a playful interactive performance within it. ‘Shop’ will be filled with the inner workings of your average retail store, aisles and aisles of different products and shop assistants stacking shelves.

However the ‘Shop’ experience is sure to be anything but average. The products are all hand-made from cardboard and range from the mundane to the surreal.As you walk through ‘Shop’s doors you are given a new currency and invited to purchase highly imaginative items that are unavailable elsewhere.

‘Shop’ is completed by its employees, from the bubbly and helpful, to the bizarre and confrontational. Through this framework, and the many different items ‘Shop’ will offer, we aspire to captivate the high street audience. Whether it is a five-year old girl who is happy to be playing shop with her mum and taking home a ‘Unicorn Permit’ or a student who likes the humorous word play and satirical nature of ‘Diet Fat’.

This art event is designed to be as inclusive as the subject matter itself. We invite the community to talk. Whether it’s with the artists standing outside or the panel led debate on day four, ‘Shop’ will be an opportunity for all to be heard. We want young and old, art lover, critic or apathetic passer-by to engage,have fun and question the experience of being a consumer in our society.

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Did we achieve this?

lets us know what you think about the event ‘Shop’ here on Your Thoughts page or email us at Projectshop@outsideincollective.com