This is the final design I did for the shop banknotes. I completely re did parts, like the drawing of Martin and edited certain elements from the previous design. I’ve tried to give the design an etched look, creating line based pattern fills and generally using line for most of the design.

Based on the discussion we had I used exact change as the denomination of currency.

I was planning to print the money using silkscreen or lithograph but I would also test it out on inkjet which as it turned out, works pretty well but before I decided to commit to printing the money via inkjet, I printed out the design on a laser printer to see what the difference in detail was and whether it was worth bothering with lithographs considering the extra time and effort. So I talked to Jess about it and decided that the possibility of a slight increase in detail didn’t justify all the extra time and effort, especially when printing more than one colour would double the printing time.

I was quite proud of my work on the fake notes, a few people thought they were real when at first I handed them a note. I was concerned about the trouble I might get in for making something so similar to actual banknotes when we were looking to do shop in Bournemouth but the idea of doing it in London got me a lot more worried.
I’m sure it would make an amusing story for my fellow prisoners if they were to lock me up for it but that wouldn’t really justify going ahead with the plan as is and distributing them in Selfridges.

So I talked about what to do with the group. We discussed various options; making them less realistic or not using them at all. I’m still unsure what to do.

Today I met up with Ellie K and we went to see the money at the British Museum as research for her project and came across this interesting note.

Equitable Labour Exchange note worth 10 hours work

As it says on the British museum website, it’s a note issued as part of a scheme set up by Robert Owen (1771-1858), the Socialist reformer and philanthropist.

He’s best know for his mills at New Lanark. I’ve been to New Lanark in the past, it’s a interesting place to visit if you’re interested in cooperative socialism. I really liked it.

Robert Owen opened two ‘Equitable Labour Exchanges’ in London and Birmingham. Workers exchanged their goods for special notes, which were valued according to the time needed to produce items: these notes could then be used to buy other goods, which were valued in the same way. An hour’s work was worth sixpence. This note from the Birmingham branch is worth ten hours; Robert Owen’s name can be seen to the lower right. The experiment failed because the exchanges became overstocked with goods which did not sell.

Anyway, Ellie K and I were talking about producing a note like this instead of a fake banknote. We have already said on our note is redeemable for 10 minutes of our time. They can still be as highly detailed and contain many of the same elements that are on the existing note but they wouldn’t be a stand in for money.
Their worth would be measured in our time, in the same way as Owen’s ELE, they would use this token to purchase the time we used to make each product, in that sense they would only be used to get products if we can word it so on the note.

The other thing we were discussing was printing this note one sided. On the reverse we can put the exhibition title, date and location so that they would essentially double up was advertising for shop which we could give out as leaflets or invitations to the exhibition.

shoes for babys 3 to 6 month, 6 to 9 months and 9 to 12 months… do babies that can’t walk need shoes… these weren’t even the most expensive!

money, money, money!

This is the world of fashion, of brands, of high prices and what are we doing in this space…

making a challenge to it or just a fun gimmick to be enjoyed by London shoppers.

fredx

I found this archive of patents Americans have taken out on their obviously ingenious inventions, like this; the Bunny Syringe. Because nothing says child friendly like a small bunny with a massive needle running through it.

totallyabsurd.com

Plan 59 has to be my favorite web resource of Rockwellesque 5os Americana advertising.

I don’t think we ever made a conscious choice to use this sort of aesthetic but I think it works because it makes the what is often quite dark humor; lighthearted somehow.

http://www.plan59.com/

[youtube=http://www.youtube.com/watch?v=RGObGID6Cr4]

I came across this fantastic advert while searching for reference images to create Hoofies.

In addition to providing a good reference for Hoofies it’s also a great example of using shock tactics in advertising in order to grab peoples intention.
Really shocking adverts are often created for the web; adverts which are too sick for tv are made with the intention of them going viral. Some adverting companies make these virals and purposefully try to hide the fact that it is actually an advert. For example there was a phone which had a cool sort of flip feature; a viral was made seemingly by an individual who had bought the phone and had filmed himself doing funny creative things with the phone. It was supposedly just a cool viral made by one guy but it was actually a clever piece of marketing by a huge phone company.

hello

this section is for all strange… wierd and wonderful findings related to marketing … crazy products… anything highlighting how screwed up our society maybe… you know the stuff

in this section if you don’t want to give a analytical review thats fine… just a quick description… few words… and then we can add our comments….

this part is more like the scrap-book than the sketch/note pad!

bring it on!

fredx