Hello all,

This is shiny and new – frednicholas.co.uk

And this here, and bellow, is dusty and old, but enjoy…

I’m Fred, I’m a 23 year old Artist living in Bournemouth and life is busy! I am currently figuring out my place in the world while study Fine Art at the Arts University College Bournemouth, it hurts my brain but I enjoy it.

I am an artist driven by and struggling with personal desires whilst seeking a social function and virulently questioning my own value and responsibility to an audience. My aim is to severely challenge these intentions through the creation of paintings, films, performances and relational works. My work is about communication, conversation and exchange. It’s about people, individuals and groups, friends and strangers. My focus, my interest, my passion is people.

here’s some documentation of my past works.

I have always work collaboratively with my twin brother Ashley and so forming a group to work with was something I have always desired. It has taken a lot of time and effort to find a tribe for me and forming OutsideIN Creative Collective has been a demanding and frustrating experience. Although it has been hectic, now we are formed and have really got beyond defining our ambitions and have made work together its really exciting. ‘Shop’ is testament the power of working as a group and also the massive learning curve that can arrive from deciding to do something and then actually going at it until you achieve it… we all had to do so many things we had never done before.

I am the least knowledgeable and least skilled member of the group, so working with them gives me abilities and understandings beyond limits of my feeble self, but I believe this is also true for the wisest and most talented among us. Honesty is an important part of our groups workings, we try to make things open and accessible so able to be challenge outdated elitism.

so what is OutsideIN? During Project ‘Shop’ we joked a lot about the 7 of us being idiots that together just about make one functional being… but I think of us as some sort of machine or organism made of different parts. We never form an efficient perfectly ordered, settled and working production,. we never become a beautifully functional factory because the with OutsideIN machine parts are always falling off and we are constantly having to pull and push it back together. Sometime we are one but other times we are 2 or 3 or even 7 separate entities… we are not fragile because of this, its our strength. We live an organic system of collapse, change and reformation.

Whatever state we are in things happen, results may vary but things happen. Quicker than we could ever fall apart, when we see an opportunity we unit again to make something exciting and new 

The world is full of tribes and I think its important to find some to belong to and that belong to you.

Wanna chat, my email is imfredwhoareyou@hotmail.com

Artists Now – Take a look at great emerging artist’s work and show reviews


Recent Posts

Draft degree show action plan 2012

here is the file you can download…

CHECK YOUR NAMES ARE IN THE RIGHT GROUPS and start looking at the different things your groups needs to do and questions that need answering.

DRAFT 2 degree show action plan

thanks a lot


hi guys I have an idea for a monthly piece I would like to set up…
Friday Food Thought Exchange- lunch and good conversation!

fftexchange3 fftexchange2

On maybe the last Friday of each month in small space, most likely a white cube space in the Fine art studios we can invite fellow students on our course to sit down and share both food and talk about a particular topic…
the food will be our usual simple but tasty home made stuff like bread and sauces and pasta, rice, pizza ect… Each month there will be a different topic of conversation that I or one of you or someone else wants to discuss.


The first being about ‘audience’ and what as artist we want from our audience, what relationship we are trying to make, everyone talking specifically about there own practices, own ideas and then more widely about the role or experience of the audience in contemporary art. I’ll lead this one but everyone be involved like the ‘Shop’ talk and then next one maybe one you lead it more… we could talk about anything that we want other input for.

I think we could make friendly, relaxed, open and generous atmosphere, speak, listen and get to know people.

I already got some cushions and some bowls and big pans for cooking, plus gonna use cctv and mic to record it.

for those of use interested in relational art and discursive work this piece will really allow us to actively engage with what it means to make a such work and as a way of personally experiencing a piece like that of Rirkrit Tiravanija pictured bellow. To find out what it means, what happens and to try to ascertain the value of creating such things

an example of his work

anyone wanna help or even just come along?

ash, ill need help or advice on cctv stuff?

I was thinking pasta, bread, wine and few types of sauces… ellie sorry about all the wheat- just make cheap and filling lunch plus I already have a big bag of pasta… I will pay for it all this time if anyone like the idea next time they can chip in too.

what you think?

any ideas for topics for other months?


Experiment duration: 1 year

I have been trying to commit to this experiment over the last month, my first attempt last only 36 hours… and I thought about TV most of that time… I love watching TV, films, DVDs, hour after hour, series after series, night after night… but it no longer makes my life more full, its just a passive way to entertain my brain instead of getting of with my dissertation and all the other thing could be doing with my time. Tv is a perfectly good way to entertain yourself, beyond just surviving, life is just entertaining your brain… but this body of work is about trying new ways to see if different input and more output will lead to me being more productive in finding/creating happiness and fufillment. Plus I have watched every decent series available on 4OD & iplayer!



No watching TV- Including iplayer, 4OD, other internet sites and DVD’s

No watching films alone

Only alone watching- art and artist videos and other research material.


With more time freed up and no easy distraction or source of pleasure I will find it more tempting to endeavour with all the books I have. Books I have brought over the last few years with the deep desire and intention of becoming more knowledgeable on those topics. It will also focus my attention on my own output and allow me more time to develop skills… whatever they may be. I am more likely to stumble the internet but this normally leads to interesting thing and new sources of knowledge so that will be good, plus I get bored of this after an hour or so.

Most importantly I hope it will mean that I sleep at night and can get up in the mornings and don’t feel so tired, having not stayed up till 4am watching 5 episodes of some random program.

so here goes… it begins 2hours 24 minutes without TV (but with everything else) and counting…

anyone else have a bad relationship with TV?

is the title of a new body of work/experiments.

The inspiration for the title and theme of this work comes from a conversation with artist Martin Creed during a talk/performance he gave at the AUCB early this year. Its was very engaging and funny but also quite annoying because Creed is very illusive with his answers and it was hard to tell whether the persona he enacted in front of us was at all genuine… rubbing his head a lot, pacing back and fore in silence and struggling for answers and coming across like he thinks he is a failure… having seen other interviews of his on TV, I think Creed is very clever performer that relies on an audience or interviewer doing a lot of work ascertain worth and meaning from his seemingly straightforward and profound answers which can seem at odds with the work he has made.

Anyway doesn’t really matter what I think of him and his work, it was one answer he gave to why he made art that sparked my work now… it went along the lines of ‘everything I do is an experiment to make my life better’ which is a very logical reason to do things, I think most things people do is for this purpose although this aim is not always at the forfront of peoples thoughts and people aren’t logical.

from www.martincreed.com

For Creed that answer maybe sincere but what he actually make is always pieces of fine art… I like much of his work and simplicity of many of his proccesses of creating but how do you come up with putting blue tack on a wall if that was your aim and most his pieces don’t seem they would change someones life for the better… I guess an artists need to make things is fulfiled by making things which makes life better… and some of the cathartic and methodic nature of his work perhaps allows him to use his personal traits  productivly… whatever it is for him… I am not gonna focus on the production of art objects and these experiments don’t have much relation to art… they will merely be my attemps to make life better… prodominatly my life.

any suggestions are welcome!

HERE IS The main to do list MAKING ‘SHOP’ there are  five other to list to come which are also very important they are MARKETING, WEBSITE, ‘SHOP’ ONLINE, DOCUMENTATION AND THE EVENT

I have put a name for who i think will ultimately be responsible for each section but everyone needs to work together and these can change… enjoy

Making ‘Shop’

1.Products- Patrick
-print 55 ultra upgrade
-cut last 300 products by Wednesay 21st
-glue together 1400aprox by Wednesday 28th

2. Shelves-Jack
design space and shelve units by Wednesday 21st
cig selves, chillier cabinet, island self unit, wall self unit, display stand
get lots of cardboard-ring Sita Monday
get more wood and nails and screws
build structures and clad them

3.signage- Ellie
outside ’shop’:
-Big ‘Shop’ sign with ‘its a shop’
-Smaller shop sign for wall behind till -done
- like A0 ‘Shop’ closing down sale sign- everything must go!
-’Shop’ opening hours sign
-open and close sign-done
-stupid health & safety warning
-3x sandwich boards WOS
-2x people sandwich boards
proper stuff:
-your being recorded notice
-your responsible own actions

Inside ’shop’:
Hanging sign
-Costumer services
-Pay here
-1item or less
-personality pic n mix
-fire exit sign?
other signs:
-by the cigarette stand- ‘it is illegal to sell cardboard representations of tobacco and alcohol products to person under 18 years of age’
-on the side or wall beside of costumer services desk- ‘At ‘Shop’ we believe the customer always is’
funny shop return policy sign

4.prepare space- paper clean and light bulbs-Fred
clear windows
put in new bulbs
-clad with brown paper
tidy and clean

5.money- Patrick
-print 4 packets
-photograph in briefcase

-PRINT 1150

7. Project ‘Shop’ T-shirts- Ellie
-Print 8
8. ’shop’ t-shirts and cardboard ties-Fred
-Print 20
-MAKE 25 tie and collars

9. Cash machine and bank cards- Ashley
make components work- test with money size paper
make unit
clad with cardboard
Design cards by Tuesday 20th
these names to go on the screen so need them in same font and size (need martin to check these)
any one else want to invite?

10.Pic ‘n’ mix- Fred
-decide on up to 20 personality traits
-make stand and bag holder
-cut up cardboard

11.Product posters and leaflets- Radiation game, Cellu-lite, Diet Fat- Martin
-print A2?
-Any more? the financial service? ‘Shop’ Online poster?
-financial service
-costumer survey (work with fred)
- shop online
-print at least 30 of each leaflet

12. Adverts and Tv display stand- Martin

13. Till area- Jack
-Table raise and clad

14. complaints desk- Jack
-Table raise and clad
15.props- Patrick
-scanner and card reader
3 mugs
cigerets & lighter
2 mobile phones
2 watches
wet floor sign and puddle
pen and clip board with brown paper stock list

16.Fire extinguishers by Wednesday 21st for 2 weeks- Martin
17.first aid pack- Fred



hello guys so todays meeting never really happened because some of you left and others weren’t here… there’s a lot to do and very little time so plans and decisions have to be made quickly and deadlines will be very very tight to give this thing the chance to be the success we want it to be.

so first of all on Tuesday 20th there will be a meeting and everyone must be there! It will be at 10:30 unless we have the van early then it will be after that… if it is at 1030 then Ellie kp you will just have to miss the start can’t help this with only 9 days to go don’t have the time to wait around and not sort this stuff out.

and secondly I will get the plans started by posting what I see as the to do list and when things need to be done by, if i have forgotten things then lets us know and we need to start taking responsibility for different parts of making the event, we can delegate theses on Tuesday at the latest and we will all have to do a lot of work and may feel the pressure of it but i think we are all able and with the support of the rest of the group can and will pull off an amazing event. Now is the time we need to really commit after all its just another 2 weeks of our life to make something we have been dreaming up for the last year… now is the time we prove to ourselves and the course and rest of the world that we are a group of people who make seriously good art works!

plan to follow shortly…



Although I had truly written off getting a shop todays meeting has given me a little hope, Martin is very optimistic that we will be able to get this one because we no longer have to over come the issue of landlords not wanting to commit us using the space because they are holding out for a long-term tenant… but this short time means we have a lot of planing and work to do in a very short period of time…

However this time although we have started formulating the plan of action I’m gonna wait till we know for sure before I make more substantial proposal because the rest of the project where I have had to plan with many assumptions and guessed parameters just to keep all the whole thing moving in the right direction and then things completely change which has retrospectively made a large amount of my hard work a waste of time…. many budgets… many plans… many emails…

WE GET THIS SPACE AND I WILL BE SO HAPPY… I was to talking to the tutor Tom Chamberlin this evening and showing him some of the products and telling him about our plans and I remember how good it is what we are doing and thought about how amazing its gonna look when we have a shop full of these products… we talk about have some of the products weren’t printed perfectly all over so you could read it all but he said it won’t matter because you already get a sense of what they are about from each other and that they will become just part of a whole experience which is where most of the value or understanding of the piece will come. I also loved sharing with him these excellent design product all of your work, cos it is fucking good and funny and so engaging and tactile. He was asking how we were gonna price things and keep it in the capitalist system of exchange so I then handed him some money and his face light up with astonishment… he said immediately ‘this is good paper’ and told how Patrick had made drawn it and some of the ideas within… he was impressed. The best part was that after talking about the idea of the audience questioning what they could get with it and its value or the value of the products he said ‘that they might choose to keep the note instead’ and I loved that he said it cos he’s not one of us and he could see what i think that the great thing about Patrick’s notes they an seem to posses an intrinsic value because of the realness and because of the craft, skill beauty of the illustration.

I think Patrick we should print another 2 packs because its budgeted for and they are so good.

so let get this shop and make the ‘Shop’ we intend and enjoy all our hard work paying off finally!

hell yes!


hey all see you tomorrow to have our first group convo since before easter.

There are many emerging ideas and ways to complete the project and realise our ambitions (at least most of them).

at the moment project ‘Shop’ may become a series of exciting different performances/works in the public arena… I’m pretty excited about the ideas being suggested and that instead of one piece that runs for a series of days we would have 4 or 5 pieces happen on different days meeting different audiences in different locations.

so meet at studio at 10:30


FUCK it! oh fred what have you done, you’ve ruined your veneer of professionalism and the wholesome family appeal of the project by saying fuck on a public site… twice!

so my friends I been thinking about how we are not gonna be those people who make that successful community art event in a shop, that becomes a local talking point, that is a solid and beautifully conceived response to the specific context… and we are not gonna be that art collective from Bournemouth that creates a closing down sale in the busiest retail street in Britain… but that is fine because we’re not gonna be those people who just stop and say oh we tried but didn’t happen.

the way I see it is… we have designed and printed all these products… we have got a shit load of glue sticks on the way… so lets cut them out, stick them together and get them out there, I think all of us are already thinking in this direction… and I think unless anyone can state otherwise… we are not getting a shop and we don’t have the time or probably money to build one especially with all the health and safety issues that would entail...so let make portable market stalls and for 4 or 5 days pitch up outside empty shops and even functioning ones… if we want we can give out fake money to get people involved and could have explainers like before or we just be weird street sellers giving away products because our shop have gone under… we can move around or have more than one around town, and see what we can get away with… put up lots of signs… yes we will as ever consider what we do and how we present the work, how the specific context will create certain interpretations of the piece but it doesn’t have satisfy anyone but ourselves… we’re doing it, we’re paying for it.

and we can talk in our presentation about what is lost through this realisation of our idea, what is gained and what is changed… all it but we will have achieve something.

I think we should just make this happen, afterwards we can consider its achievements and failures but while making happen lets keep key our minds what we want to make for this project… and what we individually wanted… to know these things and find ways to realise the ones that can be achieved.

to get us started on key goals:

The audience we wanted was the general shop going public of Bournemouth town centre… so that’s where we will do it.

We wanted to highlight the absurdity of selling, the empty promises and accepted and inherent bullshit of marketing and product packaging…

We wanted to question the inflated sense of desire and need created in this capitalist system… to provoke thoughts around value and worth

We wanted to use the products as talking points on different idea relating to consumer culture and role as consumer… the products still convey the ideas even outside a fake shop frame work… and the audience will still be able to take home and posses the product container… it is less clearly centre on their role, less obviously  self-reflective as they would not be entering a confined performance space… but still scope for this to be a key experience for the audience.

We wanted to draw attention to the empty shops and question their future use… we can by making our pieces happen in front of them… and before the event would have been more balanced and positive well maybe our experience of trying to make things happen in these spaces has given us a less positive view for the future of these spaces for community/ art uses …   sign saying closing down… another saying coming soon another shop providing you with the things they think you want but you probably don’t need( some thing more catchy i guess)

We wanted to make a fun, lively and engaging experience.. we will

We wanted to take outwork outside of a gallery context.. it will be

We wanted to make work to response to a space and to the context of that space… it’s still the high street

We wanted to promote inquisitive nature of people, to get people thinking and questioning their experience… we can do this

We wanted to art work that didn’t require an art education to relate to … you even need to know it was art to become involved

We wanted to utilise humour and the common understanding of buying and selling products to make work that was inclusive.. we are doing that

We wanted people to be able engage on many levels, that audiences of different ages could become part of and interact with the experience of art… it will be different but still this will be set to happen

For me it’s about turning our conversation around this context into a work that does something beyond us… not change the world type stuff but make it considerably different for a period of time, give an experience this about and create for that place.

Most importantly to finish Project’ Shop’

Option update: I have just spoke to martin and he is speaking to Burlington arcade people and meeting them of Tuesday and says we still have options in Poole, we need to be realistic though all of these aren’t definite and may take more work and time than we have now, so I believe the market stalls are our best option.

Either way I think we should have a market stall at the Town center event on saturday the 24th so we have 16days till that… lots to do.